Google Tips For Higher Rankings

March 15th, 2010

Google ranks websites differently to most other search engines and it's no longer the days of inserting some META keyword tags and be done with it. You must invest time into your website to rank well in Google; however if done properly, it is well worth it especially when your website starts to rank high in the most used search engine on the web. Read on to find a few useful tips on how you can help improve your website SEO and get to promised land of Page 1 on Google!

EXTREMELY IMPORTANT TIP: There are many areas of Search engine optimization (SEO), but one of the most important dynamics is anchor text of inbound or incoming links. Simply put, the more links to your site from good reputable sources the more likely Google will rank you better as Google seems to put a significant amount of weight on your incoming links. So make sure to submit your website to all your local business directories with relevent information, don't just spam them with keywords.  If you get a large amount of incoming links from related sites with high PR (PageRank) and with your keywords in the anchor text, you are starting off on a great footing.

ANOTHER IMPORTANT TIP: Link popularity is key with Google for higher rankings. Your ranking depends on it. Have a look at this article on how to increase your link popularity. Google PageRank measures your pages link popularity to determine how relevent and popular your webpages are.

VERY IMPORTANT TIP: Make sure to target the right keywords. Link popularity counts for nothing if you're aiming at the wrong keywords. Try using a keyword research tool such as Wordtracker to help find your best keywords.

FINAL IMPORTANT TIP: Google loves relevent Title tags. Make sure to put keywords into your title tag that are relevent to the page content and your keywords. However, don't just blast aload of keywords into your Title tags. Insert your most important keywords only.