Want a cost effective way to increase business?

March 7th, 2010

Email marketing is still one the most effective marketing methods available today and sending email marketing campaigns to interested prospects is a great way to increase direct sales. Email marketing research shows a return On investment of €43.62 for every euro spent on it in 2009. The expected figure for 2010 is €42.08 for every euro spent. And no we are not talking about SPAM!!

Effectively used, email marketing can be like having an extra sales person in the ofice who follows up prospective sales leads automatically 24/7, helping you to turn leads into customers.

Imagine Joe the plumber visits your website and is interested in your products so he enters his name and email address to receive more information. If this is not followed up immediately, chances are you've lost the sale.

However with effective email marketing, once Joe signs up for more information, he is then automatically emailed with your company and product information. Now a few weeks later another automatic email is sent to Joe about our new tap ranges. If Joe clicks on any of the tap products, we can automatically add him to our opportunity list, he can then be emailed a couple of days later with a specific offer for our taps saying...

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"Hi Joe,
We saw your were interested in our new range of taps and we just wanted to let you know of an upcoming special offer of 20% off. View our latest special offers now"
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This is all done automatically. Each action by Joe can trigger an automatic series of events which helps you turn prospective leads into definite sales. If you want to find out more on how email marketing can work for you, why not download our free ebook on effective email marketing.